EA Sports Tiburon

Platform: Xbox One, PS4

Engine/Framework: EA's Proprietary

I worked on NBA Live’s Presentation team to design and make the Social Media Reactions system, an organic way to tell the narrative story of the player’s career and celebrate cool plays they just did.

I also worked on camera flows and putting cutscenes together.

Hosted Video Reactions

Working together with engineers, we were able to leverage existing tech to make a new scripting tool that captured the coolest highlights from a game and use appropriate hosts that told the story we wanted.

If you got a bunch of dunks, we got youtubers that celebrated that. You got a nasty block? We captured that and ESPN hosts would freak over it. We ended up shipping over 600 different ‘stories’.

Automatic Screenshots

In the same vein, we also captured screenshots of the best highlight from the game. Using different camera logic and conditions, we’d look for the right timing depending on the type of play, then grab the best camera. It turned out pretty nifty.